The two hosts laughing behind vintage microphones while dollar bills fly around them
Coming soon · we start at one

Join the One to One Thousand waitlist!

Want to learn how to go from shower thought to Amazon mogul? Join us as we learn how to take an idea and turn it into cash without losing our sanity. Hopefully. Probably. No guarantees.

Watch us crash and burn or watch us fly!

What is this?

It is one idea, one long attempt to get it off the ground, and a microphone in front of people who have already done it. Every episode we interview somebody who has built, priced, shipped or sold a thing of their own, then go and test what they told us. We are not gurus — we are two people with day jobs and a spice company to get off the ground.

01

The idea

One idea, and we are not trading it in for a new one every week. It is a spice company: the thing we keep coming back to. The whole show is the long climb from here to one thousand.

02

The experiment

Whatever the interviews turn up, we go and try it on the spice company: suppliers, labels, shipping, pricing, the uncomfortable phone calls. Nothing gets edited out to look smarter later.

03

The receipts

We bring the real numbers — what we spent, what we sold, what it cost us in sanity. If it fails, the spreadsheet still gets published.

The road from 1 to 1000

One is a start. One thousand is a business. Everything in between is just trips around the block.

Milestone tracker 10 / 1000 · sample data
0001 The first sale. Somebody who is not related to us pays for the thing. One is the hardest number on the whole board.
0010 Ten sales. Tiny, but repeatable. Now we know the idea survives contact with real customers.
0100 One hundred. Enough customers to ask them what to make next, and enough of them to hear the truth.
1000 One thousand. The idea is off the ground and paying for itself. We will tell you exactly how we got there — or exactly where we got stuck.
Coming soon

No episodes out yet

The first episodes are recorded — long conversations with people who have already done the thing we are trying to do — but none of them are edited yet: no cut, no music, no show notes. When the first one is ready it will be published here, and the waitlist hears about it first.

Get on the list

Send us your name and email and we will add you to the waitlist by hand. One email when there is something worth saying.

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Hopefully. Probably. No guarantees. Unsubscribe whenever you like.