Episodes

Coming soon — the first ones are recorded, not edited yet.

No episodes yet. We are still editing.

The first episodes are recorded, and they are conversations: people who have already built, priced, shipped and sold a thing of their own, telling us what they got wrong. None of it is cut, scored or written up yet, so there is nothing to listen to today. When the first one is ready it will be published here, and the waitlist hears about it first.

Status Recorded, not edited. The first interviews are in the can. Cutting, music and show notes still to do, so there is nothing to publish yet.
Next When the first episode is finished it will be published here, and the waitlist gets the news first.

How the show will work

Recorded The first interviews are already in the can: founders, buyers, packers and marketers, recorded while we took notes on what to try next with the spice company.
Editing Cutting is the part nobody warns you about. Nothing goes out until it is worth your half hour.
Numbers Once we are publishing, every episode will end with the current count from the spice company, so you can always tell how far along we are.
Post-mortems At every milestone we will publish what the spice company cost, what it made, and what we would change.
Questions Listener questions will get answered on air once the show is out. Send them through the waitlist form on the home page.