Shower thought to Amazon mogul
Want to learn how to go from shower thought to Amazon mogul? Join us as we learn how to take an idea and turn it into cash without losing our sanity. Hopefully. Probably. No guarantees.
That sentence was the whole pitch, and it is still the whole pitch. Nobody needs another show where two people who already made it explain, in hindsight, how easy it is. So we do it the other way round: every episode we interview someone who has actually done it — people who have built, priced, shipped and sold a thing of their own — and then we go and try what they told us.
And we made a deal with each other. One idea, and we are not trading it in: a spice company. We work on that and nothing else until it reaches one thousand — one thousand sales, one thousand customers, one thousand repeat orders, whichever way it ends up being counted — or until we agree, out loud, that it is dead.
The rules
Why one thousand?
Because one is too small to learn anything from and a million is a fairy tale. One thousand of whatever the spice company ends up being counted in is the smallest number that can honestly be called a business, and the largest one two people with day jobs can still reach by hand. It is far enough away that we have to be serious, and close enough that we might actually get there.
And because a number is a much better promise than a slogan. You can check whether we got there. You cannot check whether we were “disruptive”.
The two of us
We are two friends who like microphones, spreadsheets, and one stubborn idea that has already taken far longer than a weekend. One of us is better at making things, the other is better at asking strangers uncomfortable questions — which is most of what the show is. Neither of us is a mogul yet. That is rather the point.
If it works, you will have watched it work. If it does not, you will have watched that too, and possibly learned more from it.